Everything an owner needs to know — how to claim and verify your page, collect and reply to reviews for free, and turn honest feedback into backlinks, search rankings, category visibility and AI citations. Read it straight through, or jump to the part you need.
Six chapters, start to finish.
New to Trustburn? Read top to bottom. Here for one thing? Jump straight to it.
A reputation you can’t buy is a reputation worth having.
Star-inflation is why buyers stopped trusting review sites. Trustburn is engineered the other way: the system actively defends the signal, so when your rating is good, it means something — to customers, to Google, and now to AI search.
Scored before it’s shown
A quality engine grades every incoming review and filters recovery-scam and spam content before it ever reaches a page. Contact details are blocked inside reviews. What surfaces is real experience — not noise.
Paid placement, always labeled
Featured spots exist — and they’re marked as featured, every time. We never quietly reorder honest reviews for money. You compete on merit and amplify with clearly-labeled promotion.
One customer, one voice
One review per customer per company. Owners can reply to every review for free and dispute the ones that break the rules — but criticism you simply disagree with stays up. That’s the deal that makes the badge credible.
Six steps from “claimed” to compounding.
Getting on Trustburn takes about two minutes. Everything after that is upside — and most of it is free.
Claim
Find your company (or add it) and claim the page in a couple of clicks.
Verify
Confirm ownership by email or a meta tag — instant, no human review.
Build
Complete your profile: logo, contact, hours, socials, photos, industries.
Collect
Share your review link and QR code; invites go out in one tap.
Reply
Answer every review publicly — free on every plan, including the free one.
Grow
Turn on backlinks, widgets, spotlight, press and AI visibility as you scale.
Everything you need to own your reputation — at $0.
The free plan isn’t a teaser. Claiming, verifying, replying, collecting and a verified badge are all included, on unlimited companies per account. You only pay when you want to amplify.
Instant claim & verification
Free <meta>
One powerful public page
Free Reviews, news, photos, widgets and your full company profile live on a single fast page with a sticky nav — logo, star average, click-to-call, hours, social links and a rating breakdown, all in one scroll.
Reply to every review
Free Public replies on all reviews, on every plan. Your response appears right under the review with a business badge — the single highest-impact reputation move, and it costs nothing.
Collect reviews the easy way
Free QR code
A real message inbox
Free Customers can message you privately from your page. Manage it like an inbox — unread pills, search, date filters, archive and mark-processed — so leads don’t slip through the cracks.
Verified badge & basic widgets
Free The green verified badge and four embeddable review widgets are free on every tier — including a rating badge, review count and a “We’re rated X/5” banner you can drop on your own site today.
Photos, industries, business hours, QR invites, unlimited companies per account — also free. We fixed our own pricing page when we realized some of these had been mislabeled as paid. They aren’t.
When you’re ready to turn reputation into reach.
Paid plans unlock the machinery that makes a Trustburn page work for your marketing — SEO backlinks, on-site widgets, dispute power, category spotlight, native press, and the E-E-A-T signals AI search reads. Each one replaces a tool you’d otherwise buy separately.
Starter+
A DR 70 dofollow link to your site
Add your website to your profile and your outbound link flips from nofollow to dofollow automatically — a genuine, editorially-placed backlink from a Domain Rating 70 domain with 3M monthly visits.
- Passes real link equity to boost your Google rankings.
- Activates the moment a website is on your profile — no extra setup.
- A comparable DR 70 backlink commonly sells for $200–500+.
trustburn.com → yourcompany.com
yourcompany.com · backlink profile T Domain Rating 70 · 3M visits/mo dofollow +1 DR 70 referring domain Live Indexed & passing equity
Embeddable widgets, customized to your brand
Free + Starter match your brand color, hide the Trustburn mark, pick the featured review Real impressions analytics widget preview ★★★★★ 4.8 / 5 based on 1,204 reviews Powered by Trustburn 18.4K impressions / 30d 96% real visitors
- Live preview while you customize — changes push to already-embedded widgets automatically.
- Real impressions analytics — 30-day views with bots filtered out, broken down by the domain the widget runs on.
- Four styles free; premium cards & carousels on Starter and up.
Growth+
Dispute the reviews that break the rules
Flag reviews that violate the guidelines — not from a real customer, duplicate, or against policy — with a structured request our moderation team acts on. About 9 in 10 valid requests result in the review coming down.
- Clear reason picker: not our customer · duplicate · violates guidelines · other.
- 5 disputes / month on Growth, unlimited on Pro — with a live submitted / removed / pending tracker.
- It’s a rule-enforcement tool — not a way to erase criticism you disagree with.
“Never ordered from them…”
reputation control 12 submitted 11 removed 1 pending ! Reason: not our customer removed
Growth+ · or $99 one‑off
Get seen first in your category
Featured placement puts you at the top of your category page — and on Pro, sitewide including the homepage. Growth earns a fair daily rotation into the featured slot; Pro gets a guaranteed, always-on spot drawn first.
- Always clearly labeled as featured — trust stays intact.
- Not subscribed? Buy one month for $99 through the lock — no plan required.
- Top placement elsewhere runs $500–2,000+/mo.
Publish native press, right on your profile
Growth+ · or $99 / article A full rich editor — headings, formatting, cover image, inline images and links — lets you publish announcements and press releases that live on your Trustburn page and feed the platform-wide news rails. 1 article / month 4 / month news editor B I H2 • List 🔗 Link 📷 Image We just hit 1,000 five-star reviews A thank-you to every customer who took a minute to share their experience this year…
- 1 article / month on Growth, 4 / month on Pro — extras or one-offs at $99.
- Preview before it’s live; edit anytime without re-paying.
- Every article is a fresh, indexable page tied to your brand.
Pro
Be the source AI search cites
Fill in an expert profile — name, role, bio, credentials, socials — and your page gains a “Profile managed by” byline plus schema.org Person structured data: exactly the experience, expertise, authority and trust signals that ChatGPT, Perplexity, Gemini and Google’s E-E-A-T look for.
- A visible “Last reviewed” date and credentialed author byline.
- Machine-readable author identity that AI engines can attribute.
- Agencies charge $500–2,000+ for an E-E-A-T audit. It’s a form here.
Profile managed by Jordan Reyes
structured data "@type" "Person" "name" "Jordan Reyes" "jobTitle" "Head of Customer Trust" "knowsAbout" "Home Services" "sameAs" "linkedin.com/in/…" JR Head of Customer Trust · Last reviewed today
Pro
Own your name in search — with your whole team
A managed Brand SERP campaign works to push your Trustburn profile and owned properties above competitors and complaints when someone Googles your business name. And Pro brings multi-seat access so your team can manage reputation together.
- Ongoing branded-search monitoring and positioning.
- Team seats so replies, disputes and messages aren’t one person’s job.
- Agency & volume pricing for portfolios of 6+ companies.
Start free. Upgrade only what you need.
Every plan is priced per company, billed monthly or annually — annual saves you two months. No lock-in on the free tier, and the growth features can be bought à la carte if you’d rather not subscribe.
/ mo Own your page and start building trust.
- Claim, verify & verified badge
- Reply to every review
- Messages inbox & review collection
- 4 basic widgets · QR invites
- Unlimited companies per account
Dofollow DR 70 backlink
/ mo or $40/mo billed annually Turn your page into an SEO asset.
- Everything in Free
- Dofollow DR 70 backlink
- Widget customization & brand color
- Premium widget styles
- Hide Trustburn branding
Priority Spotlight
Most popular / mo or $82/mo billed annually Actively grow reach and defend your rating.
- Everything in Starter
- Priority Spotlight (rotating)
- Reputation Control — 5 disputes/mo
- News & Press — 1 article/mo
- Everything customers see, amplified
Guaranteed Featured
/ mo or $249/mo billed annually The full reputation & visibility suite. unlimited
- Everything in Growth
- Guaranteed Featured, sitewide
- AI Visibility (E-E-A-T) & Brand SERP
- News & Press — 4 articles/mo
- Team seats · unlimited disputes
One month featured
$99 Buy a month of Priority Spotlight on any tier — no subscription needed.
Single press article
$99 Publish one native news article without upgrading — pay once, it’s live.
Agency & volume
15–35% off Managing 2–5 companies saves 15% each; 6+ unlocks agency pricing and bulk tools.
Engineered as carefully as your reputation deserves.
The reason Trustburn feels fast, ranks well and reads as trustworthy isn’t an accident — it’s the way the platform is built. A few things we’re quietly proud of:
An anti-spam quality gate
Every review is scored and screened for scam and spam patterns — even a hand-rolled language detector — so pages stay clean and your rating stays meaningful.
SEO baked in
JSON-LD for organizations, ratings and reviews; canonical URLs; keyword-rich titles; clean pagination — so your page earns its place in Google, not just ours.
13 languages, 184 countries
The interface localizes by domain across 13 languages, with per-language review filtering and flags — reviewers and buyers meet your page in their own words.
Fast & accessible
Server-rendered pages cache at the edge and load instantly. A dark mode that works without JavaScript, ARIA-labeled controls and keyboard support come standard.
Secure & private
CSRF protection, rate-limited endpoints, hardened API calls, and a favicon proxy that keeps third-party lookups off your visitors’ browsers.
Real analytics, not vanity
Widget impressions filter out bots and attribute by domain; dispute stats are counted from actual outcomes. The numbers you see are the numbers that happened.
Cited by AI search
Structured author identity and E-E-A-T signals give ChatGPT, Perplexity and Gemini something authoritative to attribute when they answer questions about you.
A free Chrome extension
Trustburn ratings appear right inside search results — so buyers see your score at the exact moment they’re deciding.
Claim your business and light it up.
Join the 54,000+ businesses already turning honest reviews into trust, traffic and rankings on Trustburn.